Doing Well by Doing Good… A Spotlight on Galpin Ford
Cars, Cause Marketing & Guerilla Marketing Go Hand-in-Hand, but Corporate Giving??
Galpin Ford is the number one volume Ford dealer in the world. If you’re wondering what their secret formula to success is? ….It is corporate giving; giving back to the communities in which they serve.
Galpin Motors started 60 years ago in one small showroom with three cars. It has grown into a powerhouse that includes…. get this, a Starbucks Coffee store and a restaurant along with lots of cars, trucks and SUVs.
Bert Boeckmann was a student at USC when he began working in sales for Galpin. In the beginning he sold Nashes and took a liking to sales. Within six years he quickly became a manager and then bought the company outright. Bert grew Galpin Motors to ten locations and grew sales to become Ford Automotive’s Number #1 dealership Worldwide!
What makes Galpin Motors truly unique is its long history of community service, including support of tens of thousands of educational, spiritual, cultural, charitable and political institutions and organizations throughout the world.
Galpin Motors is making the world a better place through everyday philanthropy. He gives back to a long list of charities and nonprofits including local schools, hospitals, the Goodwill and New Directions for The Youth.
Giving back is just the start…. Bert knows how to drive success by giving back, leveraging cause marketing and promoting his corporate philanthropy to drive customer loyalty.
For his leadership and philanthropic endeavors, Galpin owner and CEO, Bert Boeckmann II has been honored as a Hero for the Planet by Ford Motor Company.
About Galpin Motors:
Galpin Motors, based in the San Fernando Valley since 1946, is a world-renowned, award-winning
automotive enterprise with ten franchises, along with Galpin Auto Sports (GAS), a customizing and aftermarket dealership; Galpin Rentals; the Horseless Carriage Restaurant, America’s first full-service, in-dealership restaurant; and Galpin Starbucks.
Owned and operated by Bert and Jane Boeckmann and their family, Galpin Motors offers sales, service and leasing for these automobile brands: Ford, Volkswagen, Lincoln, Subaru, Honda, Mazda, Volvo, Jaguar, Aston Martin and Lotus.