Corporate Social Responsibility, CSR, Sustainability
Alaska Airlines is Doing Well by Doing Good
Many of us have our favorite airline, or at least the one we fly most often, even if it’s simply to maximize frequent flyer miles.
For us, it’s always been Alaska Airlines, mostly because they are local to Seattle and are highly regarded, not to mention what a treat it is to fly on Horizon Air and be served an ice cold micro-brew or glass of wine after a long day and the hustle & bustle through the airport. Although we fly often, we hadn’t thought much about what goes on, except from our own point of view.
Why is it that we, consumers, want to buy clothes, electronics, food and other consumables from socially conscience companies, yet are often completely unaware of whether or not the airline we choose to fly does […]