Consumer Engagement through customer matched giving offers is a form of customer engagement whereby companies create a customer matching gift program. Customer Matched Gifts is most often applied in response to natural disasters and holiday giving, is becoming more common as a way to engage customers and gain insight into customer values as a means to increase customer loyalty.
5 Tips for a Successful We Care Program at Kendall Automotive Group
Kendall Automotive Group embodies everything we think of when we see or hear about a “We Care Program” as a Corporate Philanthropy strategy or part of a larger CSR program.
Until recently, my only experience with auto dealers was as a customer either buying or servicing a car. As a buyer, I find the process stressful, uncomfortable and expensive, or in the case of servicing a car, time consuming.
What I didn’t know was how deeply they care about their employees and the communities where they do business and where their employees live and work. My eyes have been opened here at GIVINGtrax where we help businesses manage & share their community engagement programs.
Many automotive dealers, […]
The Washington State Auto Dealers Association tracks auto dealers giving back and we found, they give back heavily. Who would have thought that auto dealers are one of the biggest supporters of our communities? You can see their impact at WSADA. Washington Auto Dealers Give Back
What surprised me the most was how much they are giving back and also to such a wide variety of causes, from Boys & Girls Clubs to Humane Societies. Take Dick Hannah Automotive Group, for example. They have given back over $207,000 just since joining GIVINGtrax. You can view the causes they support through their “Believe in Nice” Campaign at: https://www.givingtrax.com/giving/hannah-motor-company.
The next time you’re in need of a new car, we invite you to check out one of these dealers that are making an impact by giving back to your local community.