Cars, Cause Marketing & Guerilla Marketing Go Hand-in-Hand, but Corporate Philanthropy?
Galpin Ford is the number one volume Ford dealer in the world. If you’re wondering what their secret formula to success is? ….It is corporate philanthropy and giving back to the communities in which they serve.
Galpin Motors started 60 years ago in one small showroom with three cars. It has grown into a powerhouse that includes…. get this, a Starbucks Coffee store and a restaurant along with lots of cars, trucks and SUVs.
Bert Boeckmann was a student at USC when he began working in sales for Galpin. In the beginning he sold Nashes and took a liking to sales. Within six years he quickly became a manager and then bought the company outright. Bert grew Galpin Motors to ten locations and grew sales to become Ford Automotive’s Number #1 dealership Worldwide!
What makes Galpin Motors truly unique is its long history […]