Facebook is introducing a new feature called Graph Search that shows promise as a way to increase consumer engagement. This is a search that allows you to look up pretty much anything relating to a consumer’s interests.

As we all know by now, Facebook is adding lots of new features for their social network.  Not long ago, we were introduced to Facebook Timeline, which was a major change at the time.   But now, something bigger is about to change – the way we search and interact on Facebook has the potential to drive consumer engagement.

Facebook is introducing a new feature, called Graph Search. This is a search that allows you to look up pretty much anything relating to a person’s interests, and find results. So let’s say you own a local Pizza Restaurant and you want to reach new customers in your community who like pizza.  Or let’s say your nonprofit wants to find new donors who share a passion for your mission.   You can easily search for them by keywords, then begin a strategy to create awareness and consumer engagement.   It really blows the doors wide open for your business or nonprofit’s ability to reach and find new customers or donors in your community.

To learn more about Facebook Graph Search, please click on the link below.
Facebook’s Graph Search: The Lowdown (Mulligan/ we are social)